thirty seven co
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The Content Funnel

The exact framework I coach my 1:1 clients through, now in your hands, completely free. Ten videos, my real posts, hooks you can steal, and personalised 1:1 feedback from me on your content.

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free, instant access, work through it this week
let me guess

You're posting. It's just not converting.

You're showing up, but it still just doesn't feel like it's getting you the right conversions. Or if it is converting, it doesn't feel like it's the right people. The clients who are time wasting. The ones who want to work with you but claim they don't have the money.

And you're ready to just be working with people who fully understand your value and are ready to buy straight away.

The problem isn't your effort. It's that your content isn't built as a funnel, so the right people see you once and never get moved any closer to buying. That's exactly what this fixes.

what's inside

Not a PDF you download and never open again.

This is a fully interactive experience you work through, built around my five stage content funnel, the same one behind every post on my own page. And it ends with me personally reviewing your content.

1. Awareness 2. Problem aware 3. Solution aware 4. Nurture 5. Conversion
the five stages every buyer moves through
Ten videos of me
Me talking you through every stage, the audit, your weekly plan, all of it, exactly like I would with my 1:1 clients.
Written breakdowns
Every stage explained in plain English, what it is, why you can't skip it, and how it converts.
My real posts
25 real examples pulled straight from my Instagram, so you see every single stage actually working, not just theory.
Hooks to steal
Actionable hooks and content ideas for every stage, fill in the blanks and post this week.
Target audience template
Because you can't get deep on problems you haven't mapped. This makes your problem aware content write itself.
Interactive workbook
Audit your last nine posts against the funnel, spot your gaps, and plan your full week of content.
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who this is for

Brilliant at what you do. Content not showing it.

You're a service based business owner, a VA, a photographer, a designer, a social media manager, a coach, and you're exceptional at your skill but your content isn't communicating it.

You're done guessing what to post, done attracting people who ghost at the price, and ready for a content system that quietly filters in the right people and filters out the wrong ones.

And honestly, you've bought resources before that promised the world and then left you to figure it out alone. This one ends with me in your DMs.

Lilly, founder of Thirty Seven Co, in the studio
who's teaching you

Hi, I'm Lilly.

I started my first business at 16, dropped out of college three months in, and built a brand during lockdown that turned into a full-time income and a lifelong obsession with marketing. I didn't come from a business background, I figured it out by doing it, testing what worked, and staying in the room when things got hard.

Since then, I've rebuilt my entire business more than once, gone from undercharging to selling high-ticket offers with confidence, and grown something I can run from anywhere, without sacrificing my values or energy to do it.

I've had £17K sales weeks, worked with clients I genuinely care about, and built a business that gives me freedom, structure, and long-term growth. And the content behind all of it? Built on exactly the funnel you're about to learn.

the content funnel
free
no catch, just your email so I can send it to you

ten videos of me coaching you through it

written breakdowns of all five stages

25 real examples from my page

hooks and content ideas for every stage

target audience + Venn diagram templates

interactive audit + weekly planner

personalised 1:1 feedback in your DMs

Honestly? I could easily charge for this. I'm not. Pop your email in and the whole thing lands in your inbox straight away.

send it to me →
questions

The things you're wondering.

How do I get access?
Pop your email in above and your private link lands in your inbox straight away. Everything lives in one place, videos, tools, workbook, all of it.
How does the 1:1 feedback work?
At the end of the experience you'll send me your completed audit and weekly plan, plus any questions you have. I personally review it and send your feedback straight to your Instagram DMs, so make sure you're following @thirtyseven_co.
When does it start?
Whenever you need it to. There's no start date, no cohort, no waiting around. Grab it now and work through it this week, or save it for your next content planning day. It's yours, ready for whenever your content needs it.
How long do I have access?
It's yours. Work through it in an afternoon or over a week, and come back to it whenever you're planning content.
What if I'm brand new to content strategy?
Perfect, the whole thing starts with what a funnel even is, in normal words. You're exactly who I built the beginning for.

Your content is already costing you hours every week.

The only question is whether those hours are moving people towards buying from you, or just filling a grid. Grab The Content Funnel free, work through it this week, and get my eyes on your content by the weekend.

I'll see you inside, and then I'll see you in your DMs.

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strategy for the woman you're becoming
@thirtyseven_co · thirty seven co